Now we want to consider a concrete method which will help to achieve clarity in the future product, check it to success or failure. It is the MVP (minimum viable product), which itself is a fairly common appearance for IT. It allows you to see in advance, check the project or resource for capacity to work.
What is this and why are we talking about it?
MVP it is a product which has the minimal functions. However, it is enough to satisfy the clients. The main task is getting feedback to create the hypothesis for the further development of the product. MVP-development prevents the waste of the budget and verifies the viability of the project.
definition was created by Frank Robinson near 2001 and was
popularized by Steve Blank and Eric Rice. This process also can
include the previous market analysis. As an example, we have the goal
to create a mobile app, landing page or site with a plenty of simple
functions. The process development units which are the basis for the
potential client. Also, an accumulation the information from MVP is
cheaper than the project
the case of success in the MVP and attracted clients, widening occurs
and new additions are implemented. Then it gets
create an MVP product, first, you need to gather information about
the market. Its precise analysis will enable identification of the
final target audience and the vector of its future growth. Everything
in the complex, including the marketing campaign, allows you to see
the prospect of the future product – from presentation
is necessary to single out the main goal of MVP which implies the
involvement of customers by developers in the final of the project to
the market conditions.
MVP is a strategy that aims to sell the project to customers. First of all, an MVP function is a desire to minimize time resources. The process takes place till the desired viable product is obtained. Such a product is the minimum number of characteristics that can lead to a growth strategy, relevance, and popularity of the whole project.
Why do I need MVP?
The main goals embodied in the creation of such product make possible to discern its positive characteristics.
Check the product hypothesis with minimal resources (you need to be able to see and understand a development strategy).
a product for early customers
The basis for other products (based on the concept of the prototype, you can use it to create the similar projects).
"MVP is a strategy that can be used as a part of Steve Blanc's" customer development "methodology that focuses on constant iterations based on the feedback from customers."
MVP's goal is to form a market before heavily investing. MVP starts
with a vision of the overall picture of the project that exists
What needs to be considered after?
Trivially, but many startups and major young companies fail because
they ignore the feedback of users and developers. It is necessary to
What to look for?
When developing financial instruments that can be obtained with the help of analytical tools, you should look for:
number of users daily
time spent in the application or on the website. average
What errors are allowed in MVP?
first and principle
In fact, it needs (will be better) to start to create soft solutions from scratch and go ahead to improve that. Not the MVP. We see that many people make this error by continuing to invest more and more. We want to avoid that in your project. In addition to this, it will be appropriate to admit few mistakes which are frequently committed by companies.
It's great when the service has a chip. Customers can come to you precisely because of it. In the MVP phase startups like to announce future innovations and additions. But everything happens, and before the incarnation of this chip, the case may not reach. Reputation is our everything.
2. Passion for the idea
Sometimes an obsession with the success of the business idea prevents reasonable access to real situation. If tests show that you must refuse from some elements or functions, do not resist. You may save your ideas for the future. Check the business experiences in your direction activity and pay attention to its improvements.
3. SaaS & MVP
of the most visual examples of the
First, it was proved that the future is behind the network technologies;
Then the possibility of obtaining services over the network was clearly demonstrated;
Afterwards, the reliability, high quality, and cheapness of these services were demonstrated;
The final stage was
of mass access to resources on the server side and a powerful advertising company with a new way of obtaining network services. approbation
is especially important, SaaS does not stand still. First of all, it
sees its shortcomings and strives to eliminate them, all within the
framework of the MVP strategy. Secondly, it outlines new, more global
tasks to ensure the
Also, it should be noted that for some big projects you have to create MVP firstly. The main purpose of it is checking users' feedback. Ideally, it will be better to work based on the report of business analysis. It will review your idea before an MVP and predict the growth’ opportunities. Budget, strengths, and weaknesses of this.
MVP principles should be remembered. The elements without your MVP are not MVP. Get rid of everything superfluous in the prototype, remain only the valuable elements for the user.
There is no beauty. Do not delve into the design, make a working prototype and do not waste resources.
Know MVP users. Gather maximum information about those who will interact with the prototype.
your MVP truncated? Cut
again in half. Development, time, design.
Remain only the main thing to check the idea.
Run as early as possible. Even in case of failure, we will have the advantages of the former. If the chip is new, users will be more loyal.
Don’t be afraid to throw out an MVP. It is normal.
Among additional tasks put in the development process on the basis of MVP, are following:
Early warning the market about the product.
Early captureof the market share, including training in the primary capabilities of the product and attracting the future consumer to the development process.
Involvement in the first results of the product development to implementation in other products based on that.
testing whichfacilitates the entire process of bringing the product to the final market competitive form.
Persuasion of the market
inthe needs for the represented product.
So, generalizing, it should be noted that MVP is testing hypotheses, speed, and saving resources. We understand everyone has a chance to realize their ideas. We are interested in providing assistance and support. That’s why we practice the creation of the reliable MVP. And we offer this everybody. We have a great interest in the interaction with unique persons, entrepreneurs. We like to analyze our results, keep an eye on the growth.
can work with MVP. If
we lived up expectations for development of MVP, if an idea was
qualitatively represented, then you can use our special offer to
create the main product in the future. This
is profitable and promising. It will function and benefit your
audience. About the Code offers its customers a product’s prototype
(MVP) service in any sphere of activity which will have the
high-quality functions. We will focus on your idea, and you will hit
a growth spurt. If you want to make a go of success, you can always
contact us to collaborate.