Morning. Five years ago. Mark Zuckerberg, CEO, owner of the Facebook said that all of the social networks mustn’t be a public company. The core goal was to make the Facebook the instrument to interconnect the world through the Internet. “Do you want to speak to each other “lightly” and feel more closely to your dear friend of the people leaving for a thousand kilometers? All of these features you can receive on the Facebook”. It seemed so hard to be real, but he could.
Today, we face the result. In support, nowadays Facebook is used by more than 2 billion people every month. Now, Zuckerberg declares the new mission: to bring the world closer via creating the community by their selves.
Recently, Facebook has changed its opinion about it. “Not always it is well to make the world more open to all. A survey by Psychological Association describes that a lot of users spent their much time on social media. As a result, they feel worse than others, who walk in the fresh air, do sports exercises or communicates with friends and relatives. Non-users are happier and calmer than users. They have positive interest. Make notice.
Recently, Facebook established a new cohesion goal to achieve. The investments will use the video in a new way. The power of the video in Facebook business model is a new direction in the digital world.
“In the future, just video will bring us together”, - interpreted Zuckerberg. The communities that created around video (means TV or others) give more results than others. If people chat with their family, for example, through the video, they understand that the time spent full-fledged. That’s why Facebook plans to generate all its products in the community around video.
It is obvious, the Facebook users comment multimedia-post best off all and more actively. Apparently, people better remember the visible pictures than texts. And the company knows it perfectly. In the social networks, users get comments or watch videos more willingly. Video communication gives people a lot of information about the object.
Facebook also plans to encourage users to click and share information to know more details about friends in their contacts. Zuckerberg wants to raise a level of discussions in the social network based on the video.
In spite of the popularity of the social networks, this is a phenomenon which entered tightly in our life. Nevertheless, some people avoid all of it and negatively respond to this.
One of them is Tristan Harris. He declares that the FB never suggested its users “time well spent” on the facebook business model based on advertising. There is one obstacle: it needs more attention of users. All in all, the Facebook is a perfect platform for business. Especially, video advertisement in digital. Also, it’s quite a lucrative and useful tool. The last profit of this social network was increased fivefold – more than $520 billion after it became a public company.